During the summer of 2022, I was a social media and communications intern with the NFL Alumni Association. NFLA is a non-profit organization that serves retired members of the NFL community. My role was to create graphics and posts for Instagram, Twitter, Facebook, and LinkedIn, along with collecting and analyzing data from our social media accounts and email communications.
One of my weekly tasks as a social media intern was to create and post graphics for #MotivationMonday. This would consist of finding motivational quotes from former or current NFL players or coaches. I would then create a graphic on Canva that I would post to all of NFLA's social media platforms. My goal was to make each post relevant or tie it to something going on in the real world. For example, I used a quote from Navy Veteran and Pro Football Hall of Famer Roger Staubach on Independence Day.
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I also introduced the "On This Date" series that coincided with #ThrowbackThursday posts that the NFL Alumni Association did. I would research NFL history to find unique events that happened on the day the post was scheduled to go up. This was a very successful series that the organization continued to use following the end of my internship.
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During my three months with the organization I produced some of the highest Twitter engagement levels for 2022. The "On This Date" Steelers post had the second-most impressions of 2022 with 222,424. The post was also liked by the Steelers account. The "On This Date" Falcons post had the second-highest average potential reach per post numbers for the calendar year with 2,666,384. The post was also retweeted and like by the Atlanta Falcons account.
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While at the NFL Alumni Association I used Sprout Social to manage our content calendar and schedule posts. Sprout is a platform that I have used at both of my internships and is an industry-used tool that I have a lot of experience with. I would create posts for all of NFLA's social media platforms and schedule them weeks in advance. The platform allowed me to track analytics on every post and told me what times of day were best to post for each account.
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